The Complete Media Intelligence Platform
Lumos unifies the customer and media picture so you can plan smarter, reach powerfully, and prove more. Every capability works together to make your media more effective - and every campaign makes the next one smarter.
See Your Audience Clearly
Move past assumptions. Get a real, connected view of who your customers are, how they behave, and what moves them to act.
Why it matters
Better audience clarity means sharper targeting, more efficient spend, and greater results.
- Visual explorer with behavioural, interest, channel, and value filters
- Real-time insights on audience size, overlap, and conversion trends
- Lookalike and exclusion modelling
- Intent and affinity insights by category or lifecycle stage
Turn Good Data into Great Data
Fill in the blanks with trusted, privacy-compliant enrichment to create complete, actionable profiles.
Why it matters
The fuller the picture, the more precise your targeting and personalisation.
- API and file-based enrichment pipelines
- B2C demographic and psychographic, B2B firmographic and technographic (coming soon)
- Identity resolution across devices and channels
- Confidence scoring and fallback logic
Your Data. Fully Connected. Fully in Control.
Unify, govern, and activate your first-party data across every touchpoint - without slowing down.
Why it matters
A connected data foundation unlocks agility, compliance, and cross-team clarity.
- Native integrations with CRMs, analytics, CDPs, and ad platforms
- Real-time insights on audience size, overlap, and conversion trends
- Lookalike and exclusion modelling
- Intent and affinity insights by category or lifecycle stage
Turn Intelligence into Opportunity
Package, protect, and monetise your proprietary data internally or with trusted partners.
Why it matters
Create new revenue streams while strengthening media performance.
- Private marketplaces or permissioned deal environments
- Segment-level packaging and access rights
- Transparent partner reporting and usage logs
- Connectivity to publisher, agency, and retail media ecosystems
Plan Where It Works
Base your investments on connected, real-world intelligence — not siloed metrics.
Why it matters
A clear view of audience and media overlap leads to sharper plans and higher ROI.
- Audience and media overlap analysis
- Reach and frequency forecasting by channel
- Segment-level budget planning
- Geo, device, and contextual mapping
Know What Drives Results
Move beyond vanity metrics to see which actions truly deliver business impact.
Why it matters
Scaling what works becomes simple when you can prove it.
- Multi-touch attribution across online and offline
- Incrementality testing and uplift measurement
- Attribution to visits, sign-ups, and sales uplift
- Visual journey mapping from first impression to conversion
From Plan to Performance
Activate your most valuable audiences across every channel – in real time.
Why it matters
Keep targeting fresh and relevant while reducing wasted spend.
- Direct activation to Meta, DV360, DSPs, and more
- Real-time behavioural and predictive triggers
- Journey orchestration with multivariate segmentation
- Continuous refresh and audience syncing