The Smartest Way to Turn Audience Data into Growth Lumos powers your entire customer and media lifecycle, from audience discovery to high-value activation. We are not just a tool. We are your data partner, helping you centralise, enrich, and mobilise your audience strategy across every channel.
Audience Discovery Find the Audiences That Drive Results. See the real people behind the metrics. Lumos uses behavioural signals, lookalike patterns, and enriched data to surface your most valuable opportunities.
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What You Get Visual audience builder with drag-and-drop logic Instant segment sizing and reach forecasting Lookalike and anti-segment generation Insights into product affinity, churn risk, and intent signals Use Cases Identify your highest-LTV segments Discover high-performing niches you have been missing Plan campaigns based on actual customer behaviour Omni-Channel Planning & Measurement Plan Smarter. Spend Better. Prove More. Connect your audience intelligence with your media strategy to invest where it matters and prove it worked.
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What You Get Channel-level media planning and budget simulation Real-time feedback loops from paid and owned performance Uplift and incrementality analysis across the customer journey Cross-channel ROI attribution, not just last-click Use Cases Allocate spend to your highest-performing touchpoints Spot creative or message fatigue before it impacts results Attribute true revenue impact from your media mix Audience Identity See the Whole Customer Picture. Break down silos and stitch together a single, dynamic view of every customer, online, offline, and in real time.
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What You Get Identity stitching from web, mobile, CRM, in-store, and partner data Cross-device resolution and deduplication Confidence scoring and fallback logic Secure, privacy-first framework (GDPR, CCPA, APPs compliant) Use Cases Connect anonymous site visitors to known profiles Activate against real customers, not fragmented IDs Power hyper-personalised campaigns with one source of truth Audience Activation Target. Trigger. Optimise. Repeat. Turn insight into action with direct, multi-channel delivery and keep improving with every cycle.
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What You Get One-click syncs to Meta, Google, TikTok, Klaviyo, Braze, and more Real-time journey orchestration based on event triggers Frequency capping and suppression rules A/B/C testing for campaigns, audiences, and channels Use Cases Launch lifecycle messaging triggered by behaviour or churn risk Build lookalike campaigns from enriched first-party audiences Optimise spend based on ROAS or engagement lift Under the Hood: Platform Architecture Compatibility by design. Integration at the heart. Lumos adapts to your business, whether you are managing campaigns across clients, running a publisher network, or building your own customer lifecycle strategy.
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What You Get Composable architecture, use just what you need Native integrations with 50+ data sources Event-level access and custom metrics No-code interface plus developer-first APIs Built-in access, compliance, and governance controls 