LUMOS is very excited to partner with MOOD Tea to celebrate and promote their launch across Woolworth stores. The launch follows the announcement of the partnership between MOOD tea and the retail giant, revealed by Mumbrella last month.
This extraordinary campaign went live on 15 August with the support of 50+ LUMOS Delivery Champions broadcasting MOOD Tea's exciting new campaign across Sydney and Melbourne and reaching millions of audiences.
All profits derived from the sale of MOOD Tea will go towards funding youth mental health projects, with the product having been designed and supported by more than 1000 companies across the industry.
Eric Fan, CEO of LUMOS said “We love what MOOD Tea stands for and are 100% committed to supporting their mission. It is also part of our vision to build a purpose-driven business to support and embrace as many not-for-profits and community focused initiatives as possible!"