New Data Partnership - Mastercard

We’re excited to announce our partnership with Mastercard, combining LUMOS ’ unparalleled audience intelligence with Mastercard’s aggregated and anonymised geo-spend data — helping brands and advertisers reach engaged consumers more effectively. This collaboration unlocks new opportunities for brands and marketers across Australia and New Zealand to: ✅ Gain deeper insights into real-world consumer behaviour ✅ Enhance audience targeting precision ✅ Measure campaign impact on footfall and spend uplift ✅ Reach new audiences to grow your brand, engagement, and sales By unifying omni-channel behaviour, consumer spend, and geo-spatial insights, we’re empowering brands and advertisers to unlock smarter planning, activation, and measurement — driving more effective attribution than ever before.